15 Apr 20265 min read
What Is Email Marketing? A Complete Guide for Ecommerce Brands
Email marketing is the practice of sending targeted, commercial messages directly to a group of people via email — with the goal of driving sales, building customer relationships, and growing your business. For ecommerce brands, it remains one of the highest-ROI channels available, with research showing it delivers an average return of $36–$45 for every $1 spent.
