The Power of Influencer Marketing
Influencer marketing has evolved from a nice-to-have to a critical growth channel for ecommerce brands.
Choosing the Right Influencers
Micro vs Macro Influencers
Micro-influencers (10K–100K followers) typically deliver higher engagement rates.
Campaign Structure
Phase 1: Seeding
Send products to selected influencers with no strings attached.
Phase 2: Content Creation
Provide brand guidelines but give creative freedom.
Phase 3: Amplification
Repurpose top-performing influencer content across paid ads, email, and website.
Measuring Impact
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