The Power of Influencer Marketing
Influencer marketing has evolved from a nice-to-have to a critical growth channel for ecommerce brands.
Choosing the Right Influencers
- Engagement rate (aim for 3%+ on Instagram)
- Audience demographics alignment
- Content quality and brand fit
- Authenticity and genuine product interest
Micro vs Macro Influencers
Micro-influencers (10K–100K followers) typically deliver higher engagement rates.
Campaign Structure
Phase 1: Seeding
Send products to selected influencers with no strings attached.
Phase 2: Content Creation
Provide brand guidelines but give creative freedom.
Phase 3: Amplification
Repurpose top-performing influencer content across paid ads, email, and website.
Measuring Impact
- Reach and impressions
- Engagement rate
- Website traffic from influencer links
- Conversion rate from influencer traffic
- Cost per acquisition
Want to explore influencer marketing? Book a strategy session.
