Get Your Brand Cited by AI Search
Your customers now ask ChatGPT, Perplexity and Google AI Overviews what to buy before they ever reach your store. We make Australian Shopify, WordPress and WooCommerce brands the answer those engines cite, and keep you ranking on Google while we do it.
- Get named and cited inside ChatGPT, Perplexity, Claude, Gemini and AI Overviews
- Rank product and collection pages for buyer-intent searches on Google
- Grow organic revenue without scaling ad spend
We will show you live what AI says about your brand today, and what it says about your competitors.
Have you ever asked ChatGPT what to buy in your category?
Most brands have not. It takes about two minutes.
Open ChatGPT and type the question your customer would ask. "Best organic skincare brands in Australia." "Where should I buy protein powder online in Australia." "Best baby clothing brands Australia."
Then look at whether you appear.
If you do not, that is not a small gap. That is a shopper who has already made a shortlist, and you are not on it.
AI search preview
A buyer is building a shortlist
What is the best Australian brand for my needs?
Cited recommendation
Your brand appears in the answer
Supported by clear content, consistent entities and trusted sources.
The new path to purchase
From a shopper's question to your brand being the answer
A buyer asks
Best product for my needs?
AI investigates
Pages, entities and proof
Your brand is cited
Named inside the answer
Intent reaches your store
A warmer, informed visitor
The citation is the new first-page result
SEO builds trust. AEO makes the answer extractable. GEO helps your brand earn the mention.
Key facts: AI search in 2026
-
138%
AI-referred traffic to retail sites grew 138% year on year to May 2026, and is up more than 1,300% since October 2024 (Adobe Analytics)
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42%
AI-referred traffic converted 42% better than non-AI traffic in March 2026. A year earlier it converted 38% worse (Adobe Digital Insights)
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53%
Shoppers arriving from AI referrals spend 53% more time on site and view 23% more pages (Adobe Analytics, May 2026)
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1 in 4
Google AI Overviews appear in roughly 25% of searches, up from about 13% a year earlier (Conductor, 21.9 million query analysis)
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900M
ChatGPT reached roughly 900 million weekly active users by February 2026 (OpenAI)
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$82.6B
Australians spent $82.6 billion online in 2025, up 14% year on year (Australia Post eCommerce Report 2026)
"AI referral traffic is still small. It converts 42% better than everything else and it is doubling every year. That is the whole argument for acting now instead of in 2028."
Search did not disappear. It moved.
For twenty years the game was simple. Rank on page one, get the click.
Now a quarter of Google searches return an AI Overview that answers the question outright. Millions of shoppers skip Google entirely and ask ChatGPT. The answer arrives already assembled, with two or three brands named in it.
Ranking first below an AI Overview is worth less than being named inside it.
One. If AI engines cannot read, summarise and attribute your store, you are invisible in the fastest-growing high-intent channel in ecommerce.
Two. Traditional SEO matters more than ever, not less, because the pages AI engines cite are overwhelmingly the pages that already rank.
Being ranked is no longer the same as being found. You need both.
AI answer
How we get you cited
This is where we start, and it is what most agencies are not doing yet.
- Answer-first content structure. A direct, extractable answer near the top of every page that matters. Engines lift clean answers, not buried ones.
- Citation-worthy facts. Content built around specific, verifiable, named-source statistics. Engines cite pages that contain quotable facts. Vague marketing copy gets skipped.
- Entity consistency. Your brand name, founder, address, category and details matched across your site, Google Business Profile, social profiles and third-party listings.
- Structured data. Product, FAQ, Article, Organization and LocalBusiness schema, so engines get a machine-readable summary rather than guessing.
- Machine-readable rendering. Content present in the initial HTML, not injected by JavaScript. If a crawler cannot read it, it does not exist.
- Question coverage. Content mapped to the actual questions your buyers ask AI, not to keyword volume alone.
- Brand mentions and third-party presence. Engines weigh what other sites say about you, not just what you say about yourself.
The SEO foundation underneath
GEO without SEO is a house with no foundation. Most URLs cited in AI Overviews also rank in the traditional top ten, so the ranking work is not optional.
- Site structure, internal linking and crawlability
- Product and collection pages optimised for buyer-intent keywords
- Core Web Vitals, speed and mobile experience
- XML sitemap and robots configuration
- Topical authority through content built to be cited, not just to rank
- Reviews, testimonials and case studies as trust signals
- Local SEO signals for Australia and Melbourne where relevant
SEO gets you into the set of pages an engine trusts. GEO decides whether you are the one it names.
What is GEO (Generative Engine Optimisation)?
GEO is the practice of increasing the likelihood that your brand is named and cited inside AI-generated answers from ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. It focuses on making content easy for a model to extract, attribute and trust: direct answers, verifiable facts with named sources, structured data, and consistent entity signals across the web.
What is AEO (Answer Engine Optimisation)?
AEO is the practice of structuring content so answer engines can extract a clean, direct response to a specific question. In practice it means leading with the answer rather than building up to it, using clear question-shaped headings, and formatting content so a single passage fully answers a single question.
How the programme runs
Month 0, audit and baseline. Full 12-point audit. We record your current AI visibility across the buyer queries that matter, so you have a starting line. We walk you through it together on the call.
Month 1, technical and structural fixes. Crawlability, rendering, schema, entity consistency, internal linking and page speed. The unglamorous month everything else depends on.
Months 2 to 3, commercial pages and citable content. Restructure the pages closest to revenue for extraction. Begin publishing content built to be cited, not just to rank.
Months 3 onward, compounding. Expand topical coverage, build authority, keep testing. Report monthly on organic revenue and on AI visibility across all five engines.
Meaningful movement usually takes 3 to 6 months, and competitive categories take longer. Anyone promising you results in 30 days is either lucky or lying.
Audit and baseline
Month 0
Technical fixes
Month 1
Commercial pages
Months 2 to 3
Compounding growth
Month 3 onward
What shapes the scope of your programme
Every store needs something different, so we scope after the audit rather than quoting from a rate card.
How many products need optimising. A 40-product catalogue and a 900-SKU catalogue are different jobs. Product and collection pages are where ecommerce SEO revenue actually sits, so volume matters.
How many keywords and buyer queries you want to compete for. Twenty terms in a narrow niche is a different programme to three hundred across a broad category.
Beyond those two: how competitive your category is, how much content production you need, and how much technical work your current site requires before anything else can move.
The audit comes first, always. We will not quote you before we have seen what is actually wrong, and we will tell you on the call if the honest answer is that you are not ready for this yet.
Our 12-point AI visibility audit
Every engagement starts here. We go through the full findings with you on the call, so you understand what each one means for your store.
| # | What we check | Why it matters |
|---|---|---|
| 1 | Live AI visibility test | We ask ChatGPT, Perplexity, Claude and Gemini the questions your buyers ask, and record whether you appear |
| 2 | Competitor citation share | Who is being named instead of you, and what those pages do differently |
| 3 | Crawlability and indexation | If AI crawlers cannot fetch the page, nothing else counts |
| 4 | Rendering and machine readability | Content injected on click is often invisible to engines |
| 5 | Answer-first content structure | Whether a clean, extractable answer sits near the top of each page |
| 6 | Citation-worthiness | Whether your pages contain facts an engine would actually quote |
| 7 | Structured data coverage | Product, FAQ, Article, Organization, LocalBusiness |
| 8 | Entity consistency | Whether your brand, founder and details match across the web |
| 9 | Buyer-intent keyword coverage | Which commercial queries you rank for and which you miss |
| 10 | Product and collection page optimisation | The pages that actually carry revenue |
| 11 | Internal linking and topical clustering | Whether your site reads as an authority or a set of silos |
| 12 | Technical health and Core Web Vitals | Speed, mobile and stability |
1. Live AI visibility test
We ask ChatGPT, Perplexity, Claude and Gemini the questions your buyers ask, and record whether you appear
2. Competitor citation share
Who is being named instead of you, and what those pages do differently
3. Crawlability and indexation
If AI crawlers cannot fetch the page, nothing else counts
4. Rendering and machine readability
Content injected on click is often invisible to engines
5. Answer-first content structure
Whether a clean, extractable answer sits near the top of each page
6. Citation-worthiness
Whether your pages contain facts an engine would actually quote
7. Structured data coverage
Product, FAQ, Article, Organization, LocalBusiness
8. Entity consistency
Whether your brand, founder and details match across the web
9. Buyer-intent keyword coverage
Which commercial queries you rank for and which you miss
10. Product and collection page optimisation
The pages that actually carry revenue
11. Internal linking and topical clustering
Whether your site reads as an authority or a set of silos
12. Technical health and Core Web Vitals
Speed, mobile and stability
"Most brands have never once checked what AI says about their category. It takes ten minutes and it usually changes the conversation."
Best for ecommerce brands that want to
- Be named when a shopper asks an AI what to buy in your category
- Rank Shopify and WooCommerce product and collection pages for buyer-intent searches
- Build topical authority instead of chasing scattered keywords
- Grow organic revenue without scaling ad spend every month
- Fix technical issues quietly holding the whole store back
This is probably not for you if
- You need revenue this month. AI visibility and SEO compound over quarters, not weeks
- Your store converts poorly. Sending more traffic to a leaky store makes the leak bigger. Fix conversion first
- You are not willing to publish content. Citability requires something worth citing
We run this on our own site first
We are not an SEO agency that added AI search to the pitch deck. We run this programme on elinix.ai, track our own citation rate across all five engines, and refine the method on ourselves before it reaches a client store.
- We test our own AI visibility across buyer queries monthly and record the results
- We publish research on Australian ecommerce search rather than recycled overseas advice
- Every recommendation ties to organic revenue, not to rankings or impressions
You work with a team, not just a founder
Elinix AI is led by Ewen Ling, who has spent 16+ years building, scaling and exiting ecommerce businesses. We have worked with 100+ Australian brands.
On this programme you work with Ewen and with our dedicated team of AI search specialists, who run the SEO, AEO and GEO work day to day: the technical audit, entity and schema work, content structured for extraction, citation tracking across all five engines, and your monthly reporting.
That combination is the point. The specialists know how engines crawl, parse, extract and attribute a page. Ewen knows whether the traffic it earns will actually sell product. Plenty of agencies have one or the other. You get both, on the same call.
Every recommendation gets filtered through one question first: does this actually sell more product?
Our SEO and AI search programme is newer than our email and website services, and we do not yet have a published multi-year case study. What we do have is a documented method, our own site as a live test bed, and a refusal to promise rankings we cannot control.
FAQ