Ecommerce Website Design & Revamps in Australia — Shopify, WordPress & WooCommerce
We design, build and revamp high-converting ecommerce websites on Shopify, WordPress and WooCommerce for Australian brands. Melbourne-based, focused on conversion rate, UX and revenue growth — not just visuals.
Most Ecommerce Websites Lose Sales Without You Realising It
Visitors drop off without adding to cart
Product pages fail to build trust
Mobile experience feels clunky
Design looks good but doesn't convert
Ad traffic is wasted due to poor UX
You're not getting less traffic. Your website is leaking revenue.
Three ways to work with us, one way of working
Ecommerce Website Design and Build
Shopify, WordPress and WooCommerce. New stores and existing stores.
We design and build your store around how your buyers actually shop. If you already have a store, we rebuild what is not working and keep what is. If you are starting from scratch, we build it right the first time.
You get:
- Full conversion audit of structure, UX, messaging and checkout
- Conversion-focused layout and user journey mapping
- Product and collection page architecture built for buyer-intent search
- Redesign and build of every key page (home, collection, product, cart, checkout)
- Mobile-first across every template, since 77% of Australian visits are on a phone
- Speed and Core Web Vitals work
- Trust signals and social proof placed where they change decisions
- Redirect mapping so a rebuild does not cost you your rankings
- Launch, then test and iterate on real performance data
Typically 3 to 4 weeks.
Service and Brochure Website Design and Build
For businesses that sell a service rather than a product.
Same conversion-first approach, applied to a site whose job is enquiries rather than orders.
You get:
- Conversion audit of structure, messaging and enquiry flow
- Conversion-focused layout and page hierarchy
- Redesign and build of every key page
- Mobile-first across every template
- Speed and Core Web Vitals work
- Trust signals, testimonials and social proof placement
- Enquiry form and booking flow optimisation
- Redirect mapping so a rebuild does not cost you your rankings
Typically 3 to 4 weeks.
Landing Page Design and Build
For paid traffic. Meta, Google, TikTok and influencer campaigns.
If you are running ads to your homepage, you are paying for clicks and then asking people to find their own way. A dedicated landing page matches the promise in the ad, removes every exit that is not the offer, and gives you a page you can actually measure and iterate on.
You get:
- A single-purpose page built around one offer and one action
- Message match between the ad and the page, so the click is not wasted
- Mobile-first, because that is where almost all paid social traffic lands
- Conversion-focused layout with the offer, proof and CTA above the fold
- Trust signals and social proof placed to answer the objection
- Fast load, because paid traffic bounces hardest on slow pages
- Built so you can duplicate and test variants rather than starting again
Typically 1 to 2 weeks.
Landing pages pair naturally with paid ads and with influencer campaigns. Sending creator traffic to your homepage wastes the intent the creator just built.
What is not included
- Copywriting and product photography
- Ongoing maintenance and hosting
- Klaviyo email and SMS setup, flow builds and analytics configuration. That is a separate service, priced separately.
We will tell you on the audit call which of these you actually need, and which you do not.
Our Website Revamping Process Is Built to Increase Conversions
We don't just make websites look good. We engineer them to convert.
UI/UX Redesign
Based on real user behaviour, not guesswork
Conversion-Focused Layout
Messaging that guides visitors to purchase
Optimised Product Pages
Built to build trust and drive action
Improved Navigation
Intuitive user flow that reduces friction
Mobile-First Experience
Flawless on every device and screen size
Speed & Performance
Fast-loading pages that keep visitors engaged
Trust Signals
Strategic social proof placement throughout
How we actually grow your revenue
Revenue comes from four numbers. Traffic, conversion rate, average order value, and how often people come back.
A website project cannot change your traffic. It can change the other three. Here is exactly how.
Convert more of the visitors you already have
A1. Fix what the checkout is quietly costing you
Around 70% of shopping carts are abandoned across ecommerce (Baymard Institute, meta-analysis of 50 studies). Most of that is fixable, and it is design, not luck.
Excluding people who were only browsing, Baymard's research finds shoppers abandon because:
- 48% hit unexpected extra costs at checkout (shipping, tax, fees)
- 26% were forced to create an account
- 21% found the checkout too long or complicated
The average checkout shows 23.48 form fields against a tested ideal of 12 to 14 (Baymard). Baymard estimates that fixing documented checkout usability issues can lift conversion by up to 35.26% on large ecommerce sites.
What we do: surface shipping cost before the cart, remove forced account creation, cut form fields to the minimum, and add the payment methods Australian buyers expect including BNPL options like Afterpay and Zip.
A2. Build mobile first, because that is where your buyers are
77% of Australian ecommerce site visits happen on a smartphone (Australia Post eCommerce Report 2026), and mobile abandons harder than desktop.
What we do: design the mobile layout first rather than shrinking the desktop one. Thumb-reachable buttons, sticky add-to-cart, swipeable galleries, and forms that trigger the right keyboard.
A3. Add UGC and social proof where the hesitation actually happens
Reviews at the bottom of a page are decoration. Reviews next to the buy button are conversion. Australian households now buy from 16 different retailers a year, roughly double a decade ago, and 81% actively shop around for the best deal (Australia Post, 2026). You are being compared every single time, so proof has to be present at the moment of doubt.
What we do:
- Customer photo reviews placed beside the price and add-to-cart, not buried below the fold
- UGC galleries pulling real customer content from Instagram and TikTok
- Review count and star distribution shown honestly, including the mix, because an all-5.0 wall reads as fake
- Integration with a proper review platform (Okendo, Judge.me, Yotpo) so reviews keep arriving without you chasing them
- Review platform schema, so your star ratings can show in Google search results. Unlike reviews on an agency's own site, product reviews are eligible for star rich results
A4. Answer the objection that is killing the sale, on the page
Every product has three or four questions that stop people buying. Will it fit. How long is delivery. Can I return it. Is it right for my skin, my dog, my car.
What we do: add a product-level FAQ block that answers those questions where the hesitation happens, rather than making people hunt through a policy page or email you. This does three jobs at once: it removes the objection, it cuts support tickets, and because the answers are structured, it makes your product pages extractable by Google AI Overviews, ChatGPT and Perplexity when shoppers ask those questions there instead.
We render FAQ answers in the page HTML, not hidden behind JavaScript. If a crawler cannot read the answer, the answer does not exist.
A5. Put trust signals at the point of decision
What we do: payment and security badges at the payment step, real delivery promises rather than vague ones, visible returns policy before add-to-cart, and genuine social proof rather than stock trust badges.
Delivery matters more here than most brands realise. 3 in 4 Australian shoppers say a good delivery experience makes them shop online more, 69% want a range of delivery options at checkout, and 26% expect same or next-day when it is urgent (Australia Post, 2026). Saying "fast shipping" is not a delivery promise. A date is.
A6. Fix speed, because slow pages lose buyers before they see anything
What we do: compress and correctly size images, defer render-blocking scripts, remove unused apps (an invisible and very common tax on Shopify stores), and hold Core Web Vitals in the green on mobile, not just on desktop.
Make every order worth more
Conversion rate gets the attention. Average order value is often the faster win, because it does not require a single extra visitor.
This matters more in Australia right now than it did five years ago. The average basket has fallen to about $96, roughly $10 below 2020 levels (Australia Post, 2026). Shoppers are buying more often and spending less each time. Lifting AOV is how you offset that.
What we do
- Free shipping threshold set deliberately. Positioned just above your current AOV, with a live progress indicator in the cart so people can see how close they are. This also handles the number-one abandonment cause: shipping cost is now a goal instead of a surprise.
- Bundles and product sets. Grouping what people already buy together, priced so the bundle is the obvious choice.
- Quantity breaks on consumables. Buy two, buy three, at a better unit price.
- Cross-sells that make sense. Complementary products on the product page and in the cart, chosen from what your buyers actually purchase together, not random recommendations.
- Post-add-to-cart upsell. A single, relevant offer at the moment intent is highest, without adding a step to checkout.
- Good, better, best tiering. Where the range allows, a premium option raises the anchor and lifts the average even when most people buy the middle.
- Gift with purchase thresholds for peak periods.
We will tell you which of these fit your product and which do not. Quantity breaks work on supplements and skincare. They do nothing for a brand selling one-off high-consideration items.
Turn one purchase into many
We research whether subscription is a real opportunity for you, before recommending it.
Subscription is genuinely transformative for the right catalogue and a waste of build budget for the wrong one. So we look first:
- Does your product actually replenish, and on what cadence? Supplements, skincare, coffee, pet food and consumables usually do. Apparel and one-off purchases usually do not.
- What does your existing repeat-purchase data say about timing? If people already reorder at week six, that is your subscription interval.
- What margin do you have to fund a subscribe-and-save discount without eroding profit?
If it fits, we build it: subscribe-and-save on the product page, clear interval options, and self-service management so customers can skip, pause, change quantity or cancel without emailing you.
That last part is not just good service. Under Australian Consumer Law, subscription terms need to be fair and cancellation needs to be genuinely easy. Making cancellation hard is both a compliance risk and a fast way to generate chargebacks and bad reviews.
If it does not fit, we say so and put the budget somewhere that will actually return it. Usually that is email and SMS retention instead.
SEO basics built in from the start
Every site we build ships with the SEO basics right. Not an SEO programme, just the foundation, so nothing has to be undone later.
Included in every build
- Page titles and meta descriptions on your key pages
- One clear H1 per page and a sensible heading structure
- Descriptive alt text on images
- Clean, readable URL structure
- Mobile-friendly and fast, with Core Web Vitals in the green
- Content rendered in HTML so crawlers and AI engines can read it
- Redirect mapping on every rebuild, so a new site does not cost you rankings you already earned
Not included
Keyword research, content production, XML sitemap and robots configuration, schema markup beyond the platform default, collection and category architecture built around search demand, internal linking strategy, link building, AI search optimisation and ongoing work. That is our Ecommerce SEO and AI Search programme, quoted separately after a free audit.
The distinction matters. A build makes your store rankable. An SEO programme makes it rank.
Launch is the start, not the finish
A launch is a hypothesis, not a result.
What we do: track conversion rate, average order value and returning customer rate from day one, then test and refine against real behaviour rather than opinions or taste.
What we will not tell you
We will not promise you a conversion rate or an AOV figure. Too much depends on your product, price point, margins and traffic quality, and any agency that guarantees a number is guessing with your money.
What we will do is show you exactly which leaks we found, what we changed, and what happened to the numbers afterwards. If a change does not work, we say so and we try the next one.
From Leaking Revenue to Converting Visitors
Traffic comes in
Users get confused
They leave
Lost revenue, wasted ad spend
Traffic comes in
Users understand the offer
They trust the brand
They convert
Higher conversions, better ROI
Real Brands. Real Transformations.
Browse our recent ecommerce projects. Click any card to see the full case study.
Real Revenue Lifts from Real Australian Stores
What happens when we revamp a Shopify or WordPress store with conversion-first design. Numbers from real Australian ecommerce clients.
Australian Beauty Brand
Conversion Rate
Results from real Australian ecommerce clients. Client names withheld for confidentiality. Individual results vary based on product, market, and starting point.
How Our Website Revamp Works
Complimentary Audit
We review your website structure, UI/UX, messaging, and conversion blockers to identify exactly what's holding you back.
Conversion Strategy
We map out a conversion-focused layout and user journey based on proven ecommerce principles and your specific goals.
Redesign & Optimisation
We revamp the design, UI/UX, and key pages with a laser focus on driving conversions and improving user experience.
Launch & Iterate
We launch your new website, then test, refine, and improve based on real performance data.
16+
Years Experience
100+
Brands Helped
$10M+
Revenue Generated
You'll Work With a Team That Has 16 Years of Ecommerce Experience
We've seen what works and what doesn't across hundreds of ecommerce stores. Our experience means we can quickly identify conversion blockers and implement proven solutions — no trial and error with your revenue.
Brands That Increased Conversions With Us
"I recently worked with ElinixAI to set up my website, and the experience was seamless from start to finish. They were incredibly responsive and took the time to understand my specific needs, making what could have been a stressful process feel very manageable. Their team is knowledgeable, helpful, and highly professional. I'd recommend ElinixAI to any business owner looking for a reliable partner for their digital presence."
Elise Yong
Business Owner, Pemberley
"I have to say that working with Ewen and her team has been a first class experience. The attention to detail and care taken with my account cannot be faulted. Plus the results are a great addition to our turnover. I highly recommend their services."
George Jilly
Founder, IF Beauty
"The delivery of the website was timely, the product professionally presented and communication was excellent. I would thoroughly recommend Elinix for professional e-commerce solutions."
James Stephanos
Founder, Optivance
What Makes Us Different
What we don't do:
No generic templates
No guessing
No pretty but useless designs
What we combine:
UI/UX Expertise
Conversion Psychology
Ecommerce Strategy
Real-World Data
What You Get on the 15-Minute Call
We open your store on the call and walk through it together, showing you exactly where visitors are dropping off and why. You will understand the problems, not just receive a list of them.
Frequently Asked Questions
Explore related services
Your team on this project
Ewen Ling — Founder, Elinix AI. 16+ years building, scaling and exiting ecommerce businesses. Has worked with 100+ Australian ecommerce brands across Shopify, WordPress and WooCommerce.
Our ecommerce design and development team — Builds the store, handles product and collection architecture, mobile experience, page speed and redirect mapping.
You are not handed to an account manager. The people who build your store are the people you talk to.