What Is a Good Open Rate for Email Marketing? (2026 Benchmarks for Australian Ecommerce Brands)
A good email open rate for ecommerce brands in Australia sits between 35% and 50%, which is significantly higher than the global all-industry average. If your open rates are falling below 20–25%, your subject lines, list health, or sending strategy likely need attention. But open rate is just one piece of the puzzle — and understanding what's actually a "good" number requires context around your industry, email type, and platform.
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