Conversion Rate

The Ultimate CRO Checklist for Ecommerce Stores

Sarah Martinez15 February 20255 min read

Your Complete CRO Checklist

Conversion rate optimisation isn't about one big change — it's about systematically improving every touchpoint.

Homepage & Landing Pages

Clear value proposition above the foldSingle primary CTA visible without scrollingSocial proof (reviews, logos, testimonials)Fast loading (under 2.5 seconds)Mobile-optimised layout

Product Pages

High-quality product images (multiple angles)Clear, benefit-focused product descriptionsVisible pricing with savings highlightedCustomer reviews and ratingsTrust badges near CTA buttonsRelated product recommendations

Cart & Checkout

Guest checkout option availableProgress indicator in checkout flowMultiple payment methods offeredClear shipping costs shown earlyOrder summary visible throughout