Conversion Rate

The Ultimate CRO Checklist for Ecommerce Stores

Sarah Martinez15 February 20255 min read

Your Complete CRO Checklist

Conversion rate optimisation isn't about one big change — it's about systematically improving every touchpoint.

Homepage & Landing Pages

Clear value proposition above the foldSingle primary CTA visible without scrollingSocial proof (reviews, logos, testimonials)Fast loading (under 2.5 seconds)Mobile-optimised layout

Product Pages

High-quality product images (multiple angles)Clear, benefit-focused product descriptionsVisible pricing with savings highlightedCustomer reviews and ratingsTrust badges near CTA buttonsRelated product recommendations

Cart & Checkout

Guest checkout option availableProgress indicator in checkout flowMultiple payment methods offeredClear shipping costs shown earlyOrder summary visible throughout

Site-Wide Elements

Intuitive navigation structureSearch functionality that worksMobile-responsive designLive chat or support accessExit-intent capture strategy

Testing & Measurement

Google Analytics 4 properly configuredHeatmapping tool installedA/B testing running on key pagesMonthly CRO review process established

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Ewen LingLinkedIn

Founder, Elinix AI

Ewen Ling is the founder of Elinix AI and Referwo. She has around 16 years of ecommerce experience. She co-founded Elinz Electronics in 2005 and oversaw its sale in 2021. Today she helps Australian ecommerce brands grow with better websites, email marketing and AI search.