Why SMS Marketing Deserves Your Attention
SMS boasts a 98% open rate compared to email's 20%. When used strategically alongside email, SMS can increase overall marketing revenue by 15–25%.
When to Use SMS vs Email
SMS is best for:
Email is best for:
Essential SMS Flows
1. Welcome Text
Send immediately after opt-in with a thank-you and any promised incentive.
2. Abandoned Cart SMS
Send 30 minutes after cart abandonment — before the first email.
3. Post-Purchase Updates
Order confirmations, shipping notifications, and delivery confirmations.
4. VIP Campaigns
Reward best customers with early access and exclusive offers.
Compliance Essentials
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