Why SMS Marketing Deserves Your Attention
SMS boasts a 98% open rate compared to email's 20%. When used strategically alongside email, SMS can increase overall marketing revenue by 15–25%.
When to Use SMS vs Email
SMS is best for:
- Time-sensitive promotions
- Flash sales and limited drops
- Order and shipping updates
- Abandoned cart recovery
- VIP and loyalty communications
Email is best for:
- Detailed product storytelling
- Educational content
- Long-form promotions
- Welcome series and onboarding
Essential SMS Flows
1. Welcome Text
Send immediately after opt-in with a thank-you and any promised incentive.
2. Abandoned Cart SMS
Send 30 minutes after cart abandonment — before the first email.
3. Post-Purchase Updates
Order confirmations, shipping notifications, and delivery confirmations.
4. VIP Campaigns
Reward best customers with early access and exclusive offers.
Compliance Essentials
- Always get explicit opt-in consent
- Include opt-out instructions in every message
- Follow TCPA and local regulations
Ready to add SMS to your marketing mix? Book a free audit.
